June 25, 2018 1 min read

Nike’s logo is literally a swoosh symbol!


They’ve utilized this very principle to their advantage


What is it that makes a brand stand out amongst its competitor?


One simple answer...


They create barriers of separation in order for consumers to distinguish the dissociation 


In essence, every brand is unique in its own way


but utilizing simplistic yet definitive ways within the confines of design & marketing will be to your brands advantage.